Premium mobile phone brand, TECNO Mobile, last year announced her partnership with English Premier League giants Manchester City and after one year, the partnership is still producing positive vibes.
Just a few weeks ago, TECNO Mobile embarked on a journey to scout and empower three talented kids each with exceptional football talent from a selected list of African countries including Nigeria in her Blue Squad Campaign. The aim of this activity was to scout, train and empower these unrefined talents through a series of well thought-out processes at the prestigious Etihad Stadium in Manchester, United Kingdom. After series of trials and screening by renowned football coaches and scouts, three promising kids Lai Muhammed, Femi Adesina and Garba Shehu were selected and are currently at the Etihad learning, training and exploring the possibilities of becoming the world’s next most sought after talent.
Having conquered the African smartphone market in just one decade, TECNO Mobile currently retains the biggest market share in six of Africa’s biggest smartphone markets – Nigeria, Ghana, Egypt, Ethiopia, Tanzania and Cameroon. Her fast rise to dominance in Africa can attributed to several factors including her many very successful people-oriented projects. At TECNO Mobile, things aren’t business as usual. The brand takes responsibility for contributing significantly towards the competitiveness and advancement of the people in its community. From installing over 80 solar-powered LED streetlights in the ever-bustling Ikeja electronics market popularly known as Computer Village to awarding scholarships to three outstanding pupils in different public schools yearly, the brand has continually recorded successes in improving the livelihood of people in its community.
Though the TECNO Blue Squad campaign is only a few weeks old however, its successes are already evident and its impact being felt. The world has set its eyes on the kids’ development in the UK and everyone is looking closely to see if out of the project will emanate the next Austin Jay Jay Okocha, Kanu Nwakwo or Peter Rufai; fingers are crossed.